Bourne Artists
Management
Alexander Lyon
Director and Agent
Alexander Lyon – Co-Founder & Director, Bourne Artists Management
As Co-Founder and Director of Bourne Artists Management, Alexander Lyon leads the agency’s artist management division, bringing years of experience working with some of the biggest names in the industry. A Guildhall School of Music & Drama graduate, Alexander has built an extensive network of performers and creatives, allowing him to provide exceptional opportunities for artists in musical theatre, live entertainment, and beyond.
With a background in assembling orchestras, bands, and choirs for major projects, Alexander has booked live orchestras to perform on worldwide arena tours with artists including McFly, Katherine Jenkins, and Ronan Keating, among others. He has also been responsible for securing A-list artists for private events at some of London’s most prestigious venues, such as Kensington Palace, Banqueting House, Hampton Court Palace, Tate Modern, The National Gallery, and The Gherkin.
His expertise extends to curating and booking talent for international productions, securing leading artists for major shows across the Middle East, Europe, and the U.S.. He has also worked with major record labels such as Universal Music Group, Sony Music, and Syco Entertainment, helping to break artists like Escala and Tokio Myers into the mainstream. His close relationships with music publishers like BMG, Wise Music, and Reservoir allow him to connect artists and producers with exciting opportunities in TV, sync licensing, and brand launches.
At Bourne Artists Management, Alexander’s passion lies in supporting and developing musical theatre performers, ensuring that every artist receives personalized guidance, career mentorship, and access to top industry opportunities. His deep understanding of the business—both onstage and behind the scenes—means that he can effectively advocate for his clients, matching them with the right roles, creative teams, and long-term career strategies.
Alexander was also nominated to provide all entertainment for the VIP hospitality events at the London Olympics 2012, as well as for Wimbledon Tennis, the Rugby World Cup 2015, and major international rugby fixtures at Twickenham, Wembley, and the Millennium Stadium. His ability to bring together top-tier talent for high-profile events and productions sets Bourne Artists Management apart as a company that truly understands both the creative and business aspects of the industry.
With his extensive industry knowledge and a deep commitment to artist development, Alexander ensures that Bourne Artists Management continues to be a leading force in musical theatre representation, providing artists with the support, opportunities, and expertise needed to build lasting and successful careers.
